{"id":16758,"date":"2026-07-24T10:04:18","date_gmt":"2026-07-24T08:04:18","guid":{"rendered":"https:\/\/cursadebombers.barcelona\/?p=16758"},"modified":"2026-07-24T10:05:56","modified_gmt":"2026-07-24T08:05:56","slug":"prensa-iberica-relay-events-y-sport-life-iberica-lideran-la-nueva-etapa-de-la-cursa-de-bombers-de-barcelona","status":"publish","type":"post","link":"https:\/\/cursadebombers.barcelona\/es\/2026\/07\/24\/prensa-iberica-relay-events-y-sport-life-iberica-lideran-la-nueva-etapa-de-la-cursa-de-bombers-de-barcelona\/","title":{"rendered":"Prensa Ib\u00e9rica, Relay Events y Sport Life Ib\u00e9rica lideran la nueva etapa de la Cursa de Bombers de Barcelona"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p class=\"ft-text\">La Cursa de Bombers de Barcelona abre una nueva etapa. La UTE formada por<strong>\u00a0Prensa Ib\u00e9rica,\u00a0Relay\u00a0Events\u00a0y Sport Life Ib\u00e9rica<\/strong>\u00a0organizar\u00e1 y producir\u00e1 el evento tras ganar una licitaci\u00f3n del Ayuntamiento de Barcelona, con una hoja de ruta ambiciosa: mejorar el posicionamiento que ha convertido a esta carrera en un referente del running popular.<\/p>\n<p class=\"ft-text\">La alianza re\u00fane tres perfiles complementarios y de primer nivel.\u00a0Relay\u00a0Events\u00a0aporta su experiencia en la producci\u00f3n ejecutiva de grandes eventos deportivos de masas, con un historial que incluye<strong>\u00a0la Cursa de El Corte Ingl\u00e9s, la Cursa Diagonal DiR y la Mitja de Sant Cugat.<\/strong>\u00a0Sport Life Ib\u00e9rica lidera la comunicaci\u00f3n deportiva y el\u00a0lifestyle\u00a0en Espa\u00f1a, con una comunidad de 700.000 deportistas activos en su base de datos y m\u00e1s de 3,6 millones de seguidores y seguidoras en redes sociales; adem\u00e1s, cuenta con experiencia propia en la organizaci\u00f3n ejecutiva y producci\u00f3n de grandes eventos deportivos, habiendo desarrollado pruebas populares de referencia como\u00a0<strong>la Cursa de les Dones Central Lechera Asturiana, la Movistar Madrid Mitja Marat\u00f3, la Zurich Marat\u00f3n de Sevilla o la Cursa de Pap\u00e1 Noel.<\/strong>\u00a0<strong>Prensa Ib\u00e9rica, l\u00edder de la informaci\u00f3n regional y local en Espa\u00f1a, aportar\u00e1 la capacidad de amplificaci\u00f3n a trav\u00e9s de sus grandes cabeceras SPORT y El Peri\u00f3dico<\/strong>, con m\u00e1s de 20 millones de usuarios \u00fanicos mensuales y 176 millones de p\u00e1ginas vistas entre ambas, as\u00ed como su red de prensa escrita y redes sociales, con un alcance de 9,9 millones de seguidores.<\/p>\n<p class=\"ft-text\">La primera edici\u00f3n bajo esta nueva estructura est\u00e1 prevista para el domingo 8 de noviembre de este a\u00f1o<strong>. El evento recupera su recorrido ic\u00f3nico por el coraz\u00f3n de Barcelona \u2014Av. del\u00a0Paral\u00b7lel, Gran\u00a0Via, Ronda de Sant Pere,\u00a0Via\u00a0Laietana\u2014 con salida y llegada junto al\u00a0Parc\u00a0de la Ciutadella.\u00a0<\/strong><\/p>\n<p class=\"ft-text\">Bajo el concepto creativo \u201cEl coraz\u00f3n que nunca se detiene\u201d, la Cursa de Bombers 2026 plantea una experiencia 360 grados para el corredor y la corredora: desde entrenamientos oficiales y campa\u00f1a digital previa, hasta activaciones de marca, producci\u00f3n audiovisual en directo y un\u00a0Recovery\u00a0Lab en la zona de meta.<strong>\u00a0La sirena oficial del Cuerpo de Bomberos de Barcelona marcar\u00e1, como gran novedad de esta edici\u00f3n, el inicio de la carrera.\u00a0<\/strong><\/p>\n<p class=\"ft-text\">El proyecto incorpora tambi\u00e9n una decidida apuesta por la sostenibilidad, con movilidad sostenible, uso de veh\u00edculos el\u00e9ctricos e h\u00edbridos, gesti\u00f3n selectiva de residuos y fomento del transporte p\u00fablico como ejes transversales del evento.<\/p>\n<p class=\"ft-text\">La Cursa de Bombers de Barcelona es, junto con los Bomberos de Barcelona, un s\u00edmbolo de la ciudad.\u00a0<strong>Esta nueva etapa nace con la voluntad de estar a la altura de este legado y de construir sobre \u00e9l un proyecto de referencia para el running popular durante los pr\u00f3ximos a\u00f1os.\u00a0<\/strong><\/p>\n<aside class=\"ft-ad ft-ad--intext ft-helper-hide-xs\">\n<div id=\"intext-desktop-2\"><\/div>\n<\/aside>\n<p class=\"ft-text\"><strong>Sobre\u00a0Relay\u00a0Events:<\/strong>\u00a0Especialistas en organizaci\u00f3n ejecutiva y producci\u00f3n de grandes eventos deportivos como la Cursa El Corte Ingl\u00e9s, la Mitja Marat\u00f3 Sant Cugat y la Cursa Diagonal\u00a0DiR.<\/p>\n<p class=\"ft-text\"><strong>Sobre Sport Life Ib\u00e9rica:<\/strong> Grupo l\u00edder en comunicaci\u00f3n deportiva y\u00a0lifestyle, editor de publicaciones como Sport Life, Corredor, Triatl\u00f3n, Trail Run, Ciclismo a Fondo o\u00a0Bike, con 1,5 millones de lectores en papel y 1,9 millones de usuarios \u00fanicos digitales al mes. Cuenta adem\u00e1s con una s\u00f3lida trayectoria en la organizaci\u00f3n ejecutiva y producci\u00f3n de eventos deportivos populares, entre los que destacan la Cursa de la Dona Central Lechera Asturiana, la Movistar Madrid Mitja Marat\u00f3, la Zurich Marat\u00f3n de Sevilla y la Cursa de Pap\u00e1 Noel.<\/p>\n<p class=\"ft-text\"><strong>Sobre Prensa Ib\u00e9rica:<\/strong>\u00a0L\u00edder de la informaci\u00f3n regional y local en Espa\u00f1a, el grupo cuenta con 26 diarios impresos y digitales, m\u00e1s de un centenar de Cr\u00f3nicas locales y diversas revistas, siendo adem\u00e1s el segundo grupo en audiencia digital en Espa\u00f1a seg\u00fan\u00a0GfK\u00a0DAM de mayo. Es l\u00edder en Catalu\u00f1a, Asturias, Comunidad Valenciana, Galicia, Canarias, Murcia y Baleares, y compite por el liderazgo en Andaluc\u00eda, Madrid, Arag\u00f3n y Extremadura. Sus revistas 'Woman' y 'Viajar' tambi\u00e9n lideran sus respectivos segmentos. EL PERI\u00d3DICO, 'Sport', 'La Nueva Espa\u00f1a', 'Faro de Vigo', 'Levante-EMV', 'Informaci\u00f3n' y 'La Provincia' son sus principales marcas.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":16347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prensa Ib\u00e9rica, Relay Events y Sport Life Ib\u00e9rica lideran la nueva etapa de la Cursa de Bombers de Barcelona - Cursa de Bombers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cursadebombers.barcelona\/es\/2026\/07\/24\/prensa-iberica-relay-events-y-sport-life-iberica-lideran-la-nueva-etapa-de-la-cursa-de-bombers-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prensa Ib\u00e9rica, Relay Events y Sport Life Ib\u00e9rica lideran la nueva etapa de la Cursa de Bombers de Barcelona - 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